Vancouver, BC

AI-Driven Growth
Revenue Operator

15+ years scaling revenue engines across SaaS, EdTech, and professional services, building the systems where RevOps, AI automation, and demand generation meet to turn pipeline into predictable revenue.

Trusted across
HubSpot Diamond·Salesforce·Google·Claude
Rob Ayala
Executive Chairman · DGY
🤖 HubSpot Breeze AI
+180% sales goal
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Years scaling revenue
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Sales goal exceeded
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Lead-qual time cut by AI
0%+
YoY lead growth
About

An operator at the intersection of revenue, AI, and marketing.

I build revenue systems that compound. Across SaaS, EdTech, and professional services I've architected the full stack: CRM, demand generation, automation, and the AI agents that now run inside it, to convert pipelines into predictable, measurable growth.

An expert deployer of HubSpot Breeze AI agents and full-stack MarTech architect, I bring an MBA-grade view of Go-To-Market alongside hands-on execution: the same person who writes the strategy ships the workflow.

RevOps & GTM Strategy AI Agent Deployment HubSpot & Salesforce Demand Generation Marketing Automation SEO / AEO / SEM Product & App Development KPI Design & Analytics
Experience

15 years of building revenue engines

Executive Chairman

Feb 2025 to Present
DGY Group LLC · AI-powered consulting holding company
  • Spearheaded customization and deployment of HubSpot Breeze AI agents, cutting manual lead-qualification time ~60% and accelerating MQL-to-SQL conversion.
  • Architected 5 end-to-end website builds, from discovery to launch, integrating CRO best practices and AEO/SEO-optimized content across verticals.
  • Conceived and launched Toko App (toko.agenteek.dev), a kids' financial-literacy app, with full-stack product thinking from validation to deployment.
  • Advise portfolio companies on AI toolchain selection, RevOps buildout, and GTM execution to accelerate ARR.

Chief Executive Officer

Feb 2015 to Present
Digitalegy · RevOps & Digital Marketing · B2B & B2C across North America & LATAM
  • Exceeded annual qualified-lead goals 40%+ YoY via AI-augmented inbound combining SEO/AEO, paid media, and automated nurturing.
  • Exceeded annual sales goals 35%+ YoY by building closed-loop Smarketing processes aligning pipeline targets with revenue.
  • Designed full-funnel demand-gen infrastructure: landing pages, email sequences, CRM workflows, and attribution dashboards.
  • Built content programs generating organic pipeline at sub-$15 CPL and top-3 rankings for competitive B2B keywords.

International Marketing Manager

Feb 2020 to Jun 2021
Edlio LLC · EdTech SaaS · K-12 school website platform
  • Designed international expansion strategy across Asia, Europe, Africa, and Oceania, with localized keyword research and market-entry GTM plans.
  • Built and managed multi-channel social presence driving inbound for the international sales pipeline.
  • Ran a weekly KPI cadence with clear dashboards tracking MQL volume, conversion, and cost-per-lead.

VP Marketing & Sales

Mar 2008 to Oct 2015
Algebraix · B2B SaaS · ERP/SIS/LMS/CRM suite for K-12 education
  • Exceeded annual sales targets by 180%, building the entire sales and marketing function from zero infrastructure.
  • Developed and managed 23 distribution channels; 100% of active channels were built under my leadership.
  • Designed Salesforce CRM architecture and a T1 channel-partner program with training and incentive policies.
  • Launched SIS/ERP/LMS/CRM certification programs that raised product-knowledge scores and shortened sales cycles.

Postgraduate Professor

Sep 2019 to 2020
Anáhuac University · Strategic Digital Marketing & Inbound Diplomas
  • Taught postgraduate diplomas covering AI in marketing, demand generation, content strategy, SEO, and analytics.
AI & Product Innovation

Where strategy meets shipped product

🧠

AI-Native Tooling Stack

Claude (Chat, Code, Cowork, Design), Gemini, and Antigravity embedded into daily marketing, product, and RevOps work, with multi-model AI as standard operating procedure.

🤖

HubSpot Breeze AI Agents

Customized and deployed AI agents for lead qualification, contact enrichment, and sales follow-up, with measurable reductions in manual SDR workload.

🚀

5 Full-Stack Website Launches

End-to-end ownership of web builds integrating AI-generated content, CRO frameworks, and automated marketing workflows.

🧒

Toko App

Built and launched a children's fintech and task-management learning app: product strategy, UX, and development oversight, end to end.

The DGY Ecosystem

Ventures I've built and operate

A portfolio of specialized companies under DGY Group, proof of full-stack operating range across RevOps, AI, media, and product.

Digitalegy
RevOps & digital marketing · HubSpot Diamond Partner
Agenteek
AI development & agent engineering
Ojodedo
Video production & brand storytelling
CRMatch
CRM matching & selection platform
Adwyre
Paid media & performance advertising
Pixelegy
Design & web product studio
Education

MBA

2024 to 2026
University Canada West · Vancouver

Master in Marketing

2017 to 2019
University Tec Milenio
Certifications
HubSpot Academy · 15+ certs Google Analytics & Ads Platzi · SEO & Email
Tech Stack & Tools
CRM & Automation
HubSpot Salesforce Pardot Mailchimp Klaviyo
AI Tools
Claude Gemini HubSpot Breeze ChatGPT
Analytics & Paid Media
GA4 Google Ads Meta Ads LinkedIn Ads
SEO, Content, Product & Dev
SEMrush / Ahrefs WordPress Shopify WooCommerce Git HTML5/CSS

Let's build a revenue engine that compounds.

Open to RevOps, growth, and AI-driven marketing leadership roles in Canada. Let's talk about where the leverage is in your business.